Blog · SEO & performance
How to get found on Google and in AI search — structured data, local and international SEO, AI-search optimization and Core Web Vitals.
5 min read
Google’s fourth spam update of 2026 took almost 14 days to roll out — far longer than the others. Here’s a simple Search Console check to see if your traffic was affected, what spam policies usually trip up small business sites, and how to recover.
6 min read
More customers now ask an AI assistant instead of scrolling through search results. Here’s how AI search actually finds and chooses businesses — and the practical steps that make yours easy to recommend.
5 min read
When someone searches “therapist near me” or “car rental Lugano”, Google shows a map and a handful of businesses. Here’s how local search works and a practical plan to make your business one of them.
5 min read
Caching is the cheapest way to make a website faster and an API cheaper to run — and the easiest way to show users stale data. Here’s how each caching layer works, which headers to use, and how to keep caches correct.
5 min read
Translating your website can open new markets — or quietly confuse Google and frustrate visitors. Here’s how to structure a multilingual site, use hreflang correctly and avoid the mistakes that cost international traffic.
6 min read
Google measures how fast your pages load, how quickly they respond and how stable they look — and visitors notice all three. Here’s what LCP, INP and CLS mean, how to measure them properly, and the fixes that make the biggest difference.
6 min read
Structured data tells search engines and AI systems exactly what your page is about — your business, services, articles and reviews — in a format machines can’t misread. Here’s how JSON-LD works, which types matter, and how to add it correctly.